Why Warby Parker Stock Popped Today
Shares of Warby Parker (WRBY +22.50%) soared more than 22% on Thursday after the eyewear maker highlighted the upcoming launch of its new smart glasses.
Image source: Getty Images.
A winning formula
Warby Parker’s revenue rose 10.4% year over year to $244.7 million in the third quarter.
The eyeglass designer opened 12 net new stores during the quarter, bringing its total count to 364 locations as of Sept. 30.
Warby Parker’s high-quality yet affordable prescription glasses starting at $95 are proving popular with budget-conscious consumers. The company’s strategy of offering vision tests and eye exams in its retail stores is also helping to bring in more customer traffic.
WRBY – Warby Parker
$26.08+$4.79 (+22.50%)
NYSE · As of 4:00 PM ET 11/05/26
Active customers grew 3% to 2.74 million on a trailing 12-month basis. People are also spending more at Warby Parker’s stores. Average revenue per customer increased 6.7% to $342.
“We’re continuing to expand our products and services, build on the investments we’ve made over many years, like exams and insurance, and find new ways to serve our customers,” Co-CEO Neil Blumenthal said.
All told, Warby Parker’s earnings before interest, taxes, depreciation, and amortization (EBITDA) jumped 11% to $28.6 million.
AI products should boost growth
Management now sees full-year net revenue rising as much as 12% to $976 million in 2026, resulting in adjusted EBITDA of roughly $118 million.
Warby Parker is gearing up for the launch of its Intelligent Eyewear, a line of artificial intelligence (AI)-powered smart glasses developed in partnership with Samsung and Alphabet‘s Google. They offer real-time translation, turn-by-turn navigation, high-quality photo taking, and other voice-activated features.
“One week from today, on November 12, we’ll begin accepting pre-orders for our first Intelligent Eyewear collection and look forward to delivering customer orders during the holiday season,” Co-CEO Dave Gilboa said. “We can’t wait for customers to experience these remarkable products firsthand.”
Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Alphabet and Warby Parker. The Motley Fool has a disclosure policy.
Source: www.fool.com — article syndicated from the publisher’s feed; all rights remain with the original publisher.