All the news from Apple’s ‘Pro and tell’ event
Updated Today, Oct 28, 2026, 5:19 PM UTC
Apple’s “Pro and tell” event kicks off at 1PM ET / 10AM PT on October 28th. The event comes just a couple of weeks after Apple debuted the HomeView, its first smart display, and a little over a month after it announced the iPhone Duo, its first foldable. Its next event could feature yet another first for Apple: a MacBook with a touchscreen.
A few devices received updates in the days leading up to the event. Apple announced an updated iPad Mini with a larger OLED display on Monday. The iMac and entry-level MacBook Pro were refreshed with M6 chips on Tuesday. Both are likely to pop up at Wednesday’s event, but their early announcement clears the way for a touchscreen MacBook to be the star of the show.
This event will also continue a streak of product launches at Apple since John Ternus took over as its CEO on September 1st. So far, the flurry of new devices has also included the iPhone 18 Pro, new Apple Watches, the AirPods 5, and the HomePod Mini 2.
Follow along here for all the latest news and updates.
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Apple just announced its first touchscreen Macbook at its “Pro and tell” event on Wednesday. It showed off the long-awaited MacBook in a video during the event that you can watch right here to see the new display in action.
Apple CEO John Ternus also shared a teaser for the new MacBook in a video on X, showing the Apple logo on the laptop’s lid lighting up. The new MacBook Pro will be available on November 6th and starts at $2,899 for the 14-inch model or $3,399 for the 16-inch. Its touch display is a ProLED XDR tandem OLED panel with up to 2000 nits of brightness and a 120Hz refresh rate.
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Steve Jobs famously called touchscreen laptops “ergonomically terrible,” and for over a decade, Apple stridently refused to make one. Today that all changes with the MacBook Pro — the company’s first laptop to embrace a touch interface. While it’s unlikely that Apple can fix all the “terrible” ergonomics of having to lift your arm up and touch a laptop screen, the company has put some effort into making macOS more touch-friendly.
The new 14-inch MacBook Pro with ProLED XDR display weighs just 3 pounds, which is noticeably lighter than the current generation of non-touch MacBook Pros, which start at 3.4 pounds for the newly introduced M6 models. The difference is even bigger when you jump to the 16-inch model, which clocks in at 4 pounds, while the M6 version without a touchscreen is 4.7.
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Apple announced an all-new MacBook Pro laptop with an OLED touchscreen at its “Pro and tell” event on Wednesday. It starts at $2,899 for the 14-inch model, or $3,399 for the 16-inch version, and it’s available to preorder today ahead of its release on November 6th.
The new MacBook Pro has what Apple calls a “ProLED XDR” display, which is a tandem OLED screen. It offers up to 2,000 nits of brightness, a 120Hz refresh rate, and a 10,000,000:1 contrast ratio. It’s equipped with M5 Pro or M5 Max chips — not the M6 chip on the other MacBook Pros announced this week. There’s a Dynamic Island on the screen that can show you things like Live Activities, similar to what’s available on iPhones. And the glowing Apple logo on the lid has returned.
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Apple has already had a busy week. On Monday, it announced a new iPad Mini with an upgraded OLED display, and on Tuesday, we got M6 chip upgrades for the MacBook Pro and iMac. The Macs are the definition of iterative updates — they’re quiet refreshes that look just like their direct predecessors. But today should be a whole lot more interesting.
At an event in Los Angeles, Apple is expected to debut a revamped MacBook Pro with a touchscreen display. This would be the first touchscreen on a Mac (not counting the beleaguered Touch Bar). Touchscreen laptops are something Apple executives have criticized for about as long as the iPad has existed. But after all this time, Apple is expected to give in to the growing demand to let people tap and swipe at a MacBook screen.
Source: www.theverge.com — article syndicated from the publisher’s feed; all rights remain with the original publisher.