Tesla’s Newest FDS Sales Tactic: Renting the Dream Before You Buy It

Tesla just made a move that tells you a lot about how the company thinks about FSD right now: it’s partnering with Turo, the peer-to-peer car rental app, so that Turo listings will advertise which rental Teslas come equipped with Full Self-Driving (Supervised) — the software Tesla brands as FSD. Eligible Turo hosts, the people who rent out their own cars on the platform, will also get a free one-month trial of FSD.

Let’s break down why this is actually an interesting story, even though there’s no earnings report or stock spike attached to it. 📈

**What actually happened**

Tesla and Turo are working together. FSD-equipped Teslas listed on Turo will be labeled as such, so renters can specifically book cars that come with the driver-assistance system. On top of that, Tesla is giving qualifying hosts a free month of FSD to try out.

Quick terminology check, because this trips people up