AAPL $348.22 +1.29% ▲ ACN $258.74 +8.21% ▲ ADBE $270.55 +6.47% ▲ ADEA $21.26 -3.66% ▼ ADIG $16.48 -0.42% ▼ ADP $307.94 +4.56% ▲ ADSK $254.95 +4.36% ▲ AEHR $55.65 -9.79% ▼ AEVA $9.88 -5.90% ▼ AGYS $120.07 +3.49% ▲ AI $12.03 +2.30% ▲ AIP $19.09 -8.79% ▼ ALAB $257.82 -8.57% ▼ ALKT $15.95 +5.63% ▲ ALNT $86.18 -11.57% ▼ AMBA $63.12 -2.82% ▼ AMBQ $49.57 -4.58% ▼ AMD $507.93 -6.03% ▼ AMPL $17.07 +4.92% ▲ AMZN $250.38 -4.22% ▼ ANET $171.07 -6.39% ▼ AOSL $22.30 -6.42% ▼ APLD $19.09 -7.46% ▼ APP $264.28 -0.65% ▼ APPN $51.15 +5.64% ▲ APPS $9.97 -3.72% ▼ ARM $210.10 -5.53% ▼ ARRY $3.30 -3.23% ▼ ARW $209.40 -4.44% ▼ ASML $1,560.54 -5.42% ▼ AAPL $348.22 +1.29% ▲ ACN $258.74 +8.21% ▲ ADBE $270.55 +6.47% ▲ ADEA $21.26 -3.66% ▼ ADIG $16.48 -0.42% ▼ ADP $307.94 +4.56% ▲ ADSK $254.95 +4.36% ▲ AEHR $55.65 -9.79% ▼ AEVA $9.88 -5.90% ▼ AGYS $120.07 +3.49% ▲ AI $12.03 +2.30% ▲ AIP $19.09 -8.79% ▼ ALAB $257.82 -8.57% ▼ ALKT $15.95 +5.63% ▲ ALNT $86.18 -11.57% ▼ AMBA $63.12 -2.82% ▼ AMBQ $49.57 -4.58% ▼ AMD $507.93 -6.03% ▼ AMPL $17.07 +4.92% ▲ AMZN $250.38 -4.22% ▼ ANET $171.07 -6.39% ▼ AOSL $22.30 -6.42% ▼ APLD $19.09 -7.46% ▼ APP $264.28 -0.65% ▼ APPN $51.15 +5.64% ▲ APPS $9.97 -3.72% ▼ ARM $210.10 -5.53% ▼ ARRY $3.30 -3.23% ▼ ARW $209.40 -4.44% ▼ ASML $1,560.54 -5.42% ▼

The next-gen Xbox won’t cost you $1,800. It can’t. Can it?

October 22, 2026 · by TPW Pipeline

An Xbox Elite controller. | Photo by Antonio G. Di Benedetto / The Verge

Fortune dropped a bombshell report on the future of gaming this week. According to the publication’s Microsoft insiders, the next Xbox is projected to cost between $1,200 and $1,800 when it arrives in 2028.

My first reaction: The next Xbox is dead on arrival. It’s DOA.

My second thought: Microsoft knows people won’t pay that much. It couldn’t possibly charge that much money if it wants next gen to be a success. “I wouldn’t release it at all,” former Microsoft exec Mike Ybarra recently said.

My third thought: Didn’t Microsoft already say out loud that it knows people won’t pay that much?

Read the full story at The Verge.

Source: www.theverge.com — article syndicated from the publisher’s feed; all rights remain with the original publisher.