Apple’s Annual Revenue Quadrupled From $108 Billion to $416 Billion During Tim Cook’s 15 Years as CEO, With iPhone Sales Alone Jumping From $47 Billion to Nearly $210 Billion. What That Growth Says About Betting on Apple’s Next Chapter Under John Ternus.
Tim Cook unquestionably had a stellar run at the head of Apple (NASDAQ: AAPL). When he took over the CEO job in August 2011, Apple was already a force — the iPhone was a hit, the iPad was relatively new, and the customer base was fiercely loyal.
But what Cook did over the next 15 years was remarkable. Apple’s annual revenue nearly quadrupled, growing from $108 billion in fiscal 2011 to $416 billion in fiscal 2025. And iPhone sales, which were already enormous when Cook arrived, climbed from roughly $47 billion to nearly $210 billion.
Now John Ternus has taken over as Apple’s CEO. And investors have an interesting question to consider: Can he build on Cook’s success, or has Apple already experienced its greatest years of growth?
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