AAPL $343.99 +0.06% ▲ ACN $240.26 +0.48% ▲ ADBE $255.06 +0.38% ▲ ADEA $22.56 +5.92% ▲ ADIG $16.55 +3.63% ▲ ADP $294.50 +0.60% ▲ ADSK $244.84 -0.30% ▼ AEHR $63.88 +3.55% ▲ AEVA $10.60 +0.95% ▲ AGYS $116.02 -0.33% ▼ AI $11.79 +0.26% ▲ AIP $20.93 -2.24% ▼ ALAB $290.06 +2.86% ▲ ALKT $15.10 +3.42% ▲ ALNT $97.46 +4.85% ▲ AMBA $66.00 +1.62% ▲ AMBQ $52.24 +0.56% ▲ AMD $552.72 +2.26% ▲ AMPL $16.52 +5.22% ▲ AMZN $262.37 +0.37% ▲ ANET $184.33 +0.86% ▲ AOSL $23.83 +1.19% ▲ APLD $20.98 +1.70% ▲ APP $267.90 +0.71% ▲ APPN $48.73 +0.64% ▲ APPS $10.41 +4.30% ▲ ARM $226.59 +1.88% ▲ ARRY $3.41 +1.49% ▲ ARW $219.12 +1.93% ▲ ASML $1,676.69 +1.62% ▲ AAPL $343.99 +0.06% ▲ ACN $240.26 +0.48% ▲ ADBE $255.06 +0.38% ▲ ADEA $22.56 +5.92% ▲ ADIG $16.55 +3.63% ▲ ADP $294.50 +0.60% ▲ ADSK $244.84 -0.30% ▼ AEHR $63.88 +3.55% ▲ AEVA $10.60 +0.95% ▲ AGYS $116.02 -0.33% ▼ AI $11.79 +0.26% ▲ AIP $20.93 -2.24% ▼ ALAB $290.06 +2.86% ▲ ALKT $15.10 +3.42% ▲ ALNT $97.46 +4.85% ▲ AMBA $66.00 +1.62% ▲ AMBQ $52.24 +0.56% ▲ AMD $552.72 +2.26% ▲ AMPL $16.52 +5.22% ▲ AMZN $262.37 +0.37% ▲ ANET $184.33 +0.86% ▲ AOSL $23.83 +1.19% ▲ APLD $20.98 +1.70% ▲ APP $267.90 +0.71% ▲ APPN $48.73 +0.64% ▲ APPS $10.41 +4.30% ▲ ARM $226.59 +1.88% ▲ ARRY $3.41 +1.49% ▲ ARW $219.12 +1.93% ▲ ASML $1,676.69 +1.62% ▲

New Canadian Research Estimates Dull Media Costs Advertisers More Than $1.5 Billion Annually

October 6, 2026 · by TPW Pipeline

New Canadian research finds dull media is costing advertisers $1.52B annually, while cinema drives stronger attention and brand outcomes.

Source: www.globenewswire.com — article syndicated from the publisher’s feed; all rights remain with the original publisher.

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