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Nvidia Sets Its Sights on the Server CPU Market Long Ruled by Intel and AMD

September 15, 2026 · by TPW Pipeline

Nvidia Sets Its Sights on the Server CPU Market Long Ruled by Intel and AMD

Nvidia (NASDAQ: NVDA) has built an overwhelming lead in the silicon that powers artificial intelligence, and the company now appears to be extending its ambitions into a corner of the data center it has largely avoided: central processing units.

Industry estimates frequently place Nvidia’s share of the market for AI training GPUs above 90%, reflecting the company’s near-monopoly position in the most computationally demanding phase of building AI models. In inference — the less intensive workloads involved in running deployed AI software — Nvidia’s share is commonly estimated at anywhere from 60% to 75%.

CPUs, however, have been a different story. Nvidia has historically offered little in the way of general-purpose processors, leaving the server CPU market firmly in the hands of two incumbents: Intel (NASDAQ: INTC) and Advanced Micro Devices (NASDAQ: AMD). Both companies have invested heavily in data center processors that handle inference workloads and general server duties, and both count that business as a core pillar of their semiconductor portfolios.

That dynamic may be shifting. Nvidia is now positioning itself to compete directly in server CPUs, a move that would put it head-to-head with the category leaders in a segment where they have long faced limited competition. A credible CPU offering from Nvidia could also strengthen its data center platform story, allowing customers to source more of their AI infrastructure from a single vendor.

The market backdrop underscores the stakes. Nvidia’s market capitalization stands at roughly $5.56 trillion, dwarfing Intel’s $423.0 billion and AMD’s $779.6 billion. In Monday trading, Intel shares gained 4.72% to $95.80, while AMD slipped 0.07% to $493.41 and Nvidia declined 0.73% to $223.67 — moves that came against a broad technology sector operating in the semiconductors industry.

For Intel and AMD, the encroachment matters because server CPUs have been a source of growth and pricing power. AMD’s data center segment, one of its three reporting divisions alongside Client and Gaming and Embedded, has been a key driver of its expansion, while Intel’s Data Center and AI group remains central to its turnaround strategy as it also scales its foundry business.

Whether Nvidia can translate its GPU dominance into CPU share remains to be seen. Server processor sales depend on long-standing enterprise relationships, software ecosystems, and multi-year procurement cycles — areas where the incumbents hold considerable advantages.

Source: original release

What to watch

  • Nvidia’s next earnings report, which may include detail on its server CPU roadmap and data center segment performance
  • Intel’s upcoming results, including commentary on its Data Center and AI segment and foundry progress
  • AMD’s data center segment disclosures and any announcements of new server processor designs
  • Product launch announcements and customer wins tied to Nvidia’s CPU ambitions