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Lululemon Shares Slide as Guidance Cuts Draw High-Profile Investor Attention

September 11, 2026 · by TPW Pipeline

Lululemon Shares Slide as Guidance Cuts Draw High-Profile Investor Attention

Lululemon shares fell 1.74% to $118.00 on the day, down from a prior close of $120.09, leaving the athletic-apparel maker with a market capitalization of roughly $13.2 billion. The decline extends a difficult stretch for the retailer, which recently touched a fresh 52-week low and traded below $100 for the first time in more than eight years.

The most recent leg down followed the company’s latest quarterly earnings report, in which management lowered its full-year outlook for the second time this year. The back-to-back guidance cuts contributed to a sharp one-day drop of 17% in the stock when the report landed.

The slump has drawn attention from notable investors. Michael Burry, known for his bet against the housing market in the mid-2000s, published a post on Substack the evening of the earnings release stating that Lululemon has become the largest position in his portfolio. The disclosure puts a spotlight on the gap between the market’s dim view of the company’s trajectory and the conviction of at least one prominent backer.

The central question hanging over the stock, as analysts see it, is whether revenue can stabilize. Lululemon’s outlook reductions reflect slowing sales, and the company’s financial model presumes growth in its core technical apparel business across markets including the United States, Canada, Mexico, and greater China. Burry’s thesis, as described in the source analysis, only holds if the sales contraction halts — a point that underscores how much depends on upcoming demand trends rather than on valuation alone.

Lululemon designs and distributes technical athletic apparel, footwear, and accessories for women and men, selling across North America, Asia, and international markets. Its shares are classified in the consumer cyclical sector within the apparel retail industry, a category that has faced uneven consumer spending patterns this year.

For now, the stock remains well off its highs, and the company has given no indication of when it expects growth to resume. The divergence between the market’s pricing and Burry’s disclosed stake is likely to keep Lululemon in the headlines as more investors weigh whether the apparel maker’s challenges are cyclical or structural.

Source: original release

What to watch

  • Upcoming quarterly earnings and whether management issues further guidance revisions
  • Trends in comparable sales and revenue growth in North America and China
  • Regulatory filings that may confirm or update disclosures about Burry’s position
  • Broader consumer discretionary spending data affecting apparel retail

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