Apple Raises Prices on Existing iPhone Lineup as New Models Arrive

Apple has lifted the prices of several iPhones already in its lineup, adding $100 to the cost of the iPhone 16, iPhone 17, and iPhone Air, according to a report from TechCrunch. The move comes alongside the debut of the company’s newest smartphones, a pattern in which older devices are repriced rather than heavily discounted when fresh hardware launches.

Under the updated pricing, buyers considering last year’s flagship or the company’s thin-and-light Air model will pay a noticeably higher premium than before. Historically, Apple has kept prior-generation models on sale at reduced prices after a new launch, giving budget-conscious shoppers a cheaper entry point into the ecosystem. Repricing upward instead narrows that gap between new and previous-generation hardware, potentially steering more customers toward the latest devices.

The timing follows Apple’s September hardware event, when the company typically refreshes its iPhone line and reshuffles its pricing tiers. The iPhone 16, iPhone 17, and iPhone Air remain part of the lineup for customers who don’t need the newest features, but the $100 increase changes the value calculation for those shoppers.

Apple Inc. (AAPL) shares traded at $315.34, down 0.32% from the prior close of $316.34, giving the company a market capitalization of roughly $4.60 trillion. The Cupertino-based company designs and sells smartphones, personal computers, tablets, wearables, and accessories worldwide, with the iPhone remaining its core product line.

Pricing changes on carryover models are worth monitoring because they can influence the mix of units sold in the quarters following a launch. If older iPhones are priced closer to new ones, Apple may capture more revenue per device, though the shift also affects affordability for buyers at lower price points. The company’s December quarter, typically its largest for iPhone sales, will show how consumers respond to the restructured lineup.

What to watch

• Apple’s fiscal fourth-quarter earnings report, which will include early sales data for the new iPhone lineup.
• Whether the $100 increases apply across all regions or only select markets.
• Any promotional pricing or carrier subsidies that could offset the higher sticker prices during the holiday quarter.
• Pre-order and shipping estimates for the new models, which can signal relative demand across the price tiers.

Source: original release